McDonald's has set up a first-time strategic partnership with Shenzhen Metro Company for its expansion in fast food business along subway lines.
According to the agreement, McDonald's has the priority to open restaurants in all underground and above-ground real estate projects operated by Shenzhen Metro during the next five years. Apart from the rent generated from the agreement, Shenzhen Metro can also take the opportunity to develop the fast food business in its subway stations since there is no such service provided in these stations. Prior to this, McDonald's announced that it plans to increase its investment in China by 25% and its operating revenue is expected to be triple by 2015, comparing with that in 2009.
(Source: ChinaRetailNews.com)