Los Angeles, November 2, 2005--XSan Francisco-based Direction 21 and the North American Representative Office of Shenzhen, China (NAROS) have entered into a strategic alliance, whereby the two organizations have agreed to work closely together in matters pertaining to trade and investment in China. The two parties signed a memorandum of understanding outlining ways in which the two entities can work together and promote US-China business exchanges. The signatories to the agreement are Mr. Ernest Garcia, Chief Executive Officer of Direction 21, and Mr. Andrew Pan, Chief Representative of NAROS.
The basic framework for cooperation is outlined in four categories of collaboration. These include information-sharing regarding direct investment leads, information-sharing regarding trade leads, cooperation and joint participation in events, and assistance and mutual promotion whereby the two parties agree to exchange website presence and assist each other with logistics and other matters pertaining to trade missions, and visiting delegations. Mr. Garcia and Mr. Pan are very delighted to be working together and both parties feel that this alliance will not only add significant value to their services, but also facilitate greater US-China business cooperation.
About NAROS

North American Representative Office of Shenzhen, P. R. China (NAROS), is a U.S. based free service provider representing the City of Shenzhen, the first Special Economic Zone in China and the largest export city as well as the 4th largest economy among all China cities. Sponsored by the Municipal Government of Shenzhen and the Shenzhen Bureau of Trade and Industry (SZBTI), NAROS is to give support and services for North American companies to do business in Shenzhen and other parts of China on a no fee basis. As a cross-cultural business matchmaker and facilitator, NAROS aims at building the most well known channel for North American companies to do business in Shenzhen and the surrounding Pearl River Delta. For more information about NAROS, please visit www.shenzhenoffice.org.
About Direction 21

Direction 21 is a privately owned firm, based in San Francisco and founded in 1999, with a team of professionals that provides trusted services for international trade and investment between the USA, China, and Vietnam. Direction 21 provides government relations services, US/East Asia investment and business development services, export/import consulting, seminars, sales leads, and partnership leads. For companies based in China and Southeast Asia, assistance is offered for entering the US market. This includes development and coordination of strategic plans, establishing a business in the United States and a wide range of information technology services. For more information about Direction 21, please visit www.direction21.com
For more information, please contact:
Ernest Garcia, Direction 21, 415-522-0396 or email: ernest@direction21.com
Alex Cree, NAROS, 213-628-9888 or email: alexcree@shenzhenoffice.org